Diesel is an Italian fashion company founded in 1978 by Renzo Rosso and headquartered in Breganze, Italy. Originally a denim brand known for its distinctive worn-out jeans, Diesel has grown into a global label offering apparel, accessories, fragrances, and home furnishings, with over 400 stores and 5,200+ authorized points of sale worldwide. Subsidiaries include Diesel Black Gold and Diesel Kid. Known for its bold, edgy designs and the iconic "Successful Living" campaign, Diesel has embraced sustainability through its "For Responsible Living" collection and continues to expand digitally and in emerging markets, maintaining its rebellious, authentic identity.
